Connect with us for any advice
Call Anytime
+233 55 247 8858
PRMD Matrix Consulting Group is a data, market research and advisory company.
We inform and inspire our clients through powerful data, empowering technology and high impact
Whether you need market research insight that gets to the heart of the matter or strategic guidance that drives transformative change, when you work with a hand-picked team of expert consultants from our specialist practices you benefit from; smart techniques, sector expertise, intelligent mindsets and business acumen.
Cost
of Work
A qualitative technique used to probe consumers to discover underlying attitudes, beliefs, motivations and feelings about products or services.
A qualitative technique used to gain consumer insight and perception from the appropriate target market as it pertains to products or services, the development and distribution of products/services, issues and unmet needs in the market place.
A qualitative technique used to gauge consumer emotional response to words associated with products or services; to ascertain verbiage association favorable, un-favorable or neutral regarding marketing and advertising messaging, strategies, and digital/still print
Survey Methods
A quantitative methodology used to gather relevant characteristics about customers as to what products and services they buy; their needs and where they buy their products and services.
Ground Theory
A qualitative technique used to gain consumer insight and perception from the appropriate target market. This allows for the development of new products or modification of existing products and the development of advertising and promotion campaigns.
Projective Techniques
A qualitative technique used to gain consumer insight and perception regarding highly sensitive subject matter. This allows for the development of new products or services that may be of an acquired consumption or discrete nature.
Concept of Casuality
A quantitative methodology used to determine a causal relationship between two variables in regards to whether a product or service price effects consumption rate or demographic profiles' effect on price point.
Regression Analysis
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.
Discriminate & Logit Analysis
A quantitative model that explores and identifies the factors which differentiate frequent users, light users and non-users of a product or service.
